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Switchback Sports strengthens portfolio, adding vogue cycling brand POC as they reach more South African bike stores.

Founded in 2017, Switchback Sports distributes a range of premium cycling products to over 200 South African bicycle stores. From December 2020 the Cape Town based outfit will add POC helmets, eyewear and apparel to their portfolio. The Swedish outdoor brand joins a stable of products which include Easton components and wheels, Rondo bikes, Panaracer tyres, Wheels Manufacturing hangers and bottom brackets, and Geosmina bikepacking bags. Customers will be happy to note more South African bike stores will be adding POC’s offering to their line-up.

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