About Us

Switchback Sports was launched in 2017 by Charles Keey and joined by Harry Orr in 2018.

We are a wholesale and distribution company based out of Cape Town, with the goal of offering premium products with unmatched after-sales service.

As riders ourselves, with decades of cycling experience in all disciplines, we love being part of the cycling community, and this connection also ensures that we distribute high quality product suitable to the Southern African market.

And over the years we've been fortunate to develop great relationships with bike shops all over Southern Africa, whom we wish to support with professionalism and understanding.